A digital garment collection designed for the Metaverse, created in collaboration with emerging Ukrainian artist Julia Blanc. The collection celebrates the limitless possibilities of future fashion, self-expression, and identity, and is now available on the digital fashion platform DressX.
Julia’s designs reached a global audience through DressX’s AR try-on and digital wear features, allowing thousands of users across multiple countries to engage with her work. Coverage in i-D Magazine and Bestin.ua amplified its impact, while her piece I Am The Glow was featured on a digital magazine cover worn by DressX co-founder Daria Shapovalova. The campaign generated over one million social media views, cementing the collection, and Julia’s contribution, as a cultural milestone in inclusive digital couture. This project exemplifies the need for ongoing influence, consistently recognised across media, platforms, and audiences worldwide.
Client: Cult Ldn
Digital Product / Garment Collection
Concept & Art Direction
Credits
Project Manager: Anaïs Carlier
Creative Technologist: Katya Pavlenko
Creative Team: Robyn Miller, Fearnss, Claudia Bridge Parkin, Katie Edmonds, Hannah Smith, Chloe Dodds
Digital Fashion Designer: Julia Blanc / Blanc De Blanc
CCO: Cat Turner
CD: Karl Velasco