Brief: Sally Hansen’s social campaigns often celebrate iconic partnerships and new collection launches such as Friends, Sesame St and the movie Trolls 3.

Alongside this, AWO requires seasonal content that aligns with key calendar moments and social trends throughout the year.

Response:
The approach centres on capturing the bold, playful spirit of each brand collaboration through vibrant nail looks that encourage creativity and self-expression. Assets highlight beloved characters while clearly communicating key product benefits, like the fast-drying formula.

Seasonal content evolves with shifting colours and themes to keep visuals fresh and relevant. Dynamic social reels blend whimsical collaboration elements with ASMR-style swatches, emphasising rich colour and smooth texture, and offering ongoing inspiration for fun, unique nail designs throughout the year.