Brief: In 2019, Parkinson Liga approached us with a pro-bono brief for an educational campaign focused on supporting people living with Parkinson’s. Since staying active is essential for managing the condition, the campaign set out to motivate movement and direct people toward practical resources that can help them navigate life with Parkinson.

Response: The campaign centred on an uplifting TVC and OLV that reframed the conversation around Parkinson’s, focusing on hope and possibility. It showcases how people in the Parkinson’s community push through challenges and achieve incredible things, reinforcing strength and optimism. The charity’s educational tools support this message by answering everyday questions, offering safe exercise advice, and helping people stay connected with their community.