Brief: To boost brand presence with Gen Z and Millennials, Rimmel’s socials were refreshed under its new “lived-in beauty” vision. The aim: spark bold self-expression with every lipstick swipe and liner flick, deepening connection with younger audiences while championing beauty on their own terms.
Response: The social strategy was reshaped to spotlight self-expression and bold, individual beauty. With pillars rooted in creativity, confidence, and inclusivity, the approach became fully always-on - powered by dynamic assets, trend-led video, and social-first moments. All unified by the seasonal manifesto: Live Life Loud. The Time Is Now.
Client: Rimmel
Social First Campaign & Always On / E-Shot Design
Lead Creative on Art Direction / Graphic Design
Credits
Client: Rimmel
Creative Direction: Hannah Busbridge
Senior Art Director/ Creative Lead: Robyn Miller (Me)
Design Lead / Senior Designer: Katie Edmonds / Robyn Miller (Me)
Strategy: Kristina Dimitrova
Retouch:Laura Duran + Figure 8
Senior Social Creative: Tyn Tan Yu Nuo
Social Creative: Ella Lawrence
Client Partner: Ella Bolster / Benaisha
Production: Maisie Angela / Holly Soul / Sarah Hernandez-Bedford
Photographer: Claire Harrisson
Digi Op: Ollie Wilkinson Avis
Prop Stylist: Leila Watts + Assist. Jamie Clarke Bush
Models: Jessie B + Kashifa IM Models
