To celebrate Pride Month, Marc Jacobs Fragrance wanted an interactive pop-up experience in London and Manchester for the Perfect As We Are fragrance re-launch. The goal was to build a safe, joyful space where the community could celebrate uniqueness, togetherness, and the shared act of self-expression.

Guests walked an immersive rainbow runway, complete with iridescent reflections, misting effects, and a curated Pride playlist. The queer community came together to celebrate joy, while brand ambassadors captured the #PerfectPrideMovement at the runway’s end. In partnership with Dazed and DJ Jodie Harsh, Pride Hour brought classic floor fillers and dancing, with the experience also supporting donations to LGBTQIA+ charity Akt