Always-On (AWO) and campaign content for Sally Hansen’s social channels, bringing bold colour, trend-led nail looks and at-home salon results to the forefront. Through tutorials, seasonal launches and culture-driven moments, the brand showed up as fun, expressive and easy to use. The social retainer included a mix of newly shot content alongside designed and repurposed AWO assets to keep feeds fresh and consistent.

Alongside this, I led the overhaul of Sally Hansen’s Amazon Storefront, reshaping the site architecture and content to improve navigation and storytelling. This included refining category structure, strengthening product education and rolling out monthly banner content aligned to key launches and campaigns.