Tom’s of Maine’s social media received a Spring/Summer refresh to boost engagement with Gen Z and Millennials. Positioned around freedom, confidence, and sustainability, the brand highlighted its eco-friendly products as everyday essentials for active families. Through the “Tom’s Gets Real” strategy, featuring real people and stories. Tom’s was showcased as the go-to brand for staying fresh, active, and carefree. Social retainer included shot content alongside designed and repurposed AWO assets.